This feature sets the visibility of a product in terms of what users see (and also search engines).
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Let’s go through each feature and how to use it for SEO. While you may not use all of these features, it is good to note that they are there and that Lightspeed appears focused on the merchant experience when it comes to managing and displaying products. The product-level options here for SEO and content are some of the best in the ecommerce space honestly beating out even what Shopify and WooCommerce offer out of the gate.
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Here you can easily determine the Page Title, Meta Description, and Meta Keywords for a product’s page just like you can for other content pages, but you get more options including: Custom Product Title, Custom Product Full Title, Custom Product Description, Product Brand, Product Supplier, Custom URL Slugs, Product Category, Google category, Hide from search engines option, Related products feature, Product Variants Product Filters, Product Specificiations, Custom fields, Tags, Quantity Discounts, and an Option to control visibility of a product on your store. However, the technical SEO options available for products are a bright spot. Up until this point the SEO options for Lightspeed have been lackluster and only marginally better than lower-end and lower cost alternatives. That means that search engines might likely assume that you created these duplicate pages on purpose. When you turn the visibility of the page off it loads the homepage on the URL along with a rel Canonical tag that matches the URL or a “self-referencing canonical” for the SEO savvy. There is a major problem with Lightspeed’s Content Pages. That means your navigation will get crowded with a lot of content pages or you will have to trim the navigation menus down. It also appears impossible or laborious to make navigations for different parts of your website or with different levels. This means all content pages are published at the top of the domain and not in a siloed structure.
One thing you cannot do here that you might be familiar with doing on other CMSes is make a page a parent or top page and then make other pages a child to that parent page. the SEO Preview section for content pages allows Lightspeed website’s to edit the page title, meta description, and meta keyword tags of each page. While these are basic SEO options, changing the page title to something more optimized and writing a unique meta description for each page will help that page rank better and drive more clicks from search results. Compared to other parts of their SEO offerings this is fairly good, though still incredibly basic for 2022. In this section you can edit the Page Title for SEO, the Meta Description, and Meta Keywords field. This can be found under eCom C-Series > Content > Pages. On Lightspeed you can create content pages where you add custom text, images, links, and other media using a text editor. Use the links below to navigate through the guide. In this guide we’ll cover how to get your Lightspeed website optimized for SEO using the tools currently available as well as cover some standard SEO practices such as writing content, gaining new links, optimizing images, and doing research. Unfortunately, where SEO is concerned, the platform is lacking quite a few things and even when we see brightspots in their SEO functionality such as their product pages we still find critical missing elements.
Like most Lightspeed customers you probably selected this website because you use their other tools and decided to start your ecommerce journey using an option that is already integrated with their systems. If you have Lightspeed POS system then you likely also have a Lightspeed ecommerce website aka “Lightspeed eCom” also referred to on their site as the “eCom (C-Series)” product.
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